Impress
Impress is a top Israeli jewelry brand. They needed a refreshed e‑commerce website that elevates their visual identity, enhances the luxurious feel, and drives more sales and traffic.
Visit Website- Execution
- Designed by Tal
- Industry
- Beauty & Fashion
- Project Type
- E-commerce
- Role
- Web Design, UX/UI
- Year
- January 2025
Redesigning a luxurious e‑commerce experience
I collaborated on redesigning Impress’s e‑commerce website, focusing on core user flows and functional pages including the purchase flow, loyalty club, product pages, Trade-In, personal area, and blog. The goal was to elevate the brand’s visual identity, create a polished and luxurious look, and improve sales performance. The redesign balances elegance and usability, delivering a seamless, premium experience that reflects Impress’s position as one of Israel’s leading jewelry brands.
